It’s all about good content. But the content has to be compelling, fresh, interesting, personal and constantly updated."
Craig Faulkner, founder of digital marketing firm FMG Suite. |
Summary: In the digital era, marketing for financial advisors has a new set of rules. Craig Faulkner, founder of digital marketing firm FMG Suite spoke Thursday at a Schwab’s Impact conference conference session on "Four Steps to Inbound Marketing Success: Leveraging Digital Media to Acquire Clients."
It’s all about good content. But the content has to be compelling, fresh, interesting, personal and constantly updated."
Craig Faulkner, founder of digital marketing firm FMG Suite. |
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